MyBestSegments is a consumer segmentation database widely used in the marketing industry. It divides every household in the U.S. by distinct lifestyle types, called "segments," providing a comprehensive picture of who lives where and what they are like.
Access: Limited to five simultaneous users. Use one of the five User Logins to access proprietary data.
PRIZM Premier – 68 segments organized under factors such as income, age, education, and employment (e.g., Upper Crust)
P$YCLE – focuses on financial and investment behaviors (e.g., Bargain Lovers)
ConneXions – emphasis on technology behavior and usage (e.g., Cyber Sophisticates)