BUSD 703 Foundations of Marketing: Delivering Customer Value

The following may help with searching Business Source Complete:

Subject Terms:

• ​Brand Awareness
• Brand Choice
• Brand Loyalty
• Consumers
• Consumer Attitudes
• Consumer Behavior  
• Consumer Confidence   
• Consumer Preferences
• Customer Lifetime Value
• Customer Loyalty
• Customer Relations
• Customer Retention
• Customer Satisfaction
• Customer Winback
• Product Advertising
• Purchasing
• Technology

Keywords:

• customer journey
• purchase funnel

Searches:

• (customer OR consumer OR purchase) n7 funnel
• customer n4 technology AND interface

1.1) Example searches:

• (technol* OR promot* OR advertising OR marketing) AND "customer journey"
   
• "customer engagement" AND strateg* AND long* AND SU=customer relations

1.2) Example searches:

• human AND tech* AND (interface OR interaction) AND marketing strategy
   
• "surge pricing" AND (consumer OR consumer OR marketing OR advertising)

1.3) Example searches:

• marketing AND (customers OR consumers’) AND price AND margins
   
• (consumer OR customer) AND inattention AND marketing