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BUSG 546 - Market Research: Home

Resources for the team marketing research project

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Overview

The Les Paul Temptation

Welcome to the Marketing Research library course guide.

It will help you with specific elements of your team research project, including:

  1. Customer Decision Process
     
  2. Segmentation, Targeting & Positioning
    • ​​Customer Persona
       

Please contact a librarian if you have questions or need assistance!


~Rob