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MKTG 340 - Global Marketing: Print & E-Books

Library resources relevant to the course assignments.

How to Find & Request Physical GFU Library Items: 1 min. 25 sec.

Find Physical Items in GFU Libraries

Find Print Books and Other Physical Items in the GFU Libraries 

To search for GFU print books, videos, and other physical items:

  • Add your search terms and click the go button to run the search

The initial Primo search returns physical items along with online materials.

To limit to physical items from GFU libraries, such as print books, DVDs and print journalslook at the left side of the search results under the Availability heading and click the link "Physical Items in GFU Libraries"

Next, narrow by Resource Type such as print books from the left sidebar by clicking the link to Print Books, DVD Videos, Journals, etc. 

A Primo Advanced Search allows for more nuanced searching, and limiting by material type, language, and more.

Circulation Period: GFU books circulate to students for a four-week period, with up to two renewals. Most DVDs check out for one week.

E-Books and Print Books

Here are a few books at GFU:

GFU Library Catalog search

Below are various subject searches in the Primo library catalog. The subject search is a specific and helpful way to find materials about your area of interest. Explore these or try some of your own subject searches using Primo.

Advertising

Branding

Cross-Cultural Studies

Consumer Behavior

Culture

Market Surveys

Market Segmentation

Marketing

Pricing

Sales Promotion