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BUSD 703 - Foundations of Marketing: Quantitative models

Business Source Complete

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marketing AND quantitative models

 

Subject Terms:

  • Consumer behavior
  • Consumer profiling
  • Consumer research
  • Consumers
  • Consumers -- attitudes
  • Consumers' preferences
  • Public opinion
  • Bluetooth technology
  • Cell phones
  • Market surveys
  • Marketing research
  • Mobile commerce -- forecasting

Keywords:

  • Geo-polling
  • Social Media
  • Tracking

 

 

Subtopics

Methods

Data Sources

Theory

Books & E-Books