Business Source Complete
The following may help with searching Business Source Complete:
Subject Terms:
- ​Brand Awareness
- Brand Choice
- Brand Loyalty
- Consumers
- Consumer Attitudes
- Consumer Behavior
- Consumer Confidence
- Consumer Preferences
- Customer Lifetime Value
- Customer Loyalty
- Customer Relations
- Customer Retention
- Customer Satisfaction
- Customer Winback
- Product Advertising
- Purchasing
- Technology
Keywords:
- customer journey
- purchase funnel
Searches:
1.1 Customer Journey Along the Purchase Funnel
5.1) Example searches:
1.2 The Customer-Technology Interface
5.2) Example searches:
1.3 Macro Trends Influencing Customer Decision Making
5.3) Example searches: