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MKTG 260 Principles of Marketing
Marketing Plan
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MKTG 260 Principles of Marketing: Marketing Plan
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Marketing Plan
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About Marketing Plans
Marketing plans often include the following sections:
Industry Profile
and/or
Company Profile
Product/Service Review
Customer Demographics
&
Customer Lifestyle
Competitive Analysis
E-Books
The One-Day Marketing Plan: Organizing and Completing a Plan that Works
by
R. G. Hiebing; S.W. Cooper
Publication Date: 2004
Marketing Plans: how to prepare them, how to use them
by
M. McDonald; H. Wilson
Publication Date: 2011
Successful Marketing Strategies for Nonprofit Organizations: Winning in the Age of the Elusive Donor
by
B. J. McLeish
Publication Date: 2010
Marketing Plans for Services
by
P. Frow; A. Payne; M. McDonald
Publication Date: 2011
The Marketing Plan: how to prepare and implement it
by
W. M. Luther
Publication Date: 2001
Print Books
Marketing Planning: where strategy meets action
by
S. Sorger
Publication Date: 2012
Marketing Plans That Work
by
M. McDonald; W. J. Keegan
Publication Date: 2001
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