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MKTG 300 - Consumer Behavior: Consumer Lifestyle

Reference USA

Reference USA:  Consumers / Lifestyles Search
Run custom queries on consumers according to geographic location, household income, lifestyle traits, etc.

Customer Lifestyle


Prizm:  MyBestSegments Zip Code Lookup

Identify dominant neighborhood types for every zipcode in the U.S.

For the marketing professional, answer questions such as:

  • Who are the potential customers?
  • What are they like?
  • Where can I find them?
  • How can I reach them?


Segment Categories:

  • PRIZM - Lifestyles, shopping behaviors and media preferences

  • PRIZM Premier - Consumption patterns and preferences

  • P$YCLE - Financial behavior and wealth

  • ConneXions - Technology usage and behaviors