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BUSG 524 - Marketing Management: Company Profile & Strategy

Marketline Company Reports

 

Reports are high quality, unbiased and well regarded.

 

Search Company Profiles

SEC 10-K Filings

 

U.S. Securities & Exchange Commission EDGAR Company Filings

Locate 10-K Filings quickly.  Search name or ticker symbol, then Filing Type = 10-K

Company Profiles

Good sources of Company Profiles:

Business Source Complete

  1. Set Document Type to "Company Report"
  2. Geographic Terms = "United States"
  3. Search by keyword or Subject
  4. Note: Browse company profiles under the "More" link at the top

Business Insights: Global > SWOT Reports

 


 

ABI/INFORM Collection

  • Document Type = "Company Profile"
  • In Advanced Search, use the Company Lookup Tool
  • "Candean" reports are fairly good.

Market Profile Elements

Mission Statement Company website, Annual Report
Years in Business 10-K filing, Company website, Annual Report, Marketline report
Market Share
Sales Revenue Income Statement (company annual report, Mergent, etc.)
3-Year Growth Rate

Growth Strategy

Press Releases should be available on the corporate website.

Other sources: