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BUSG 524 - Marketing Management: BCG Matrix

Matrix

Statista


Statista provides easy access to key data and rich info graphics in a variety of business and social areas with a highly user-friendly interface.

Try adding your company or product to the phrase "Market Share"

Simmons OneView

Simmons OneView

Use Simmons OneView (limit 5 simultaneous users) to find consumer buying habits and lifestyles, including market share.

Identify your target market and their demographic characteristics, such as age, gender, income, education level, home ownership, and more. Simmons OneView answers the central question: "Who are more likely to buy (a product), prefer (a brand), or participate in an activity (e.g., hiking)?"

BCG Explained

BCG growth-share matrix
Ovidijus Jurevicius
Strategic Management Insight
 

Market Share

Relative Market Share:  Indexes a firm's or a brand's market share against that of its leading competitor.

 

Where to look:


No luck?  Try locating short news articles by searching your product/brand AND market share in::

Market Growth Rate

Market Growth Rate: How quickly the industry as a whole is growing.

Where to Look:

Search Industries With NAICS Code

Identifying the North American Industrial Classification System code can help you search more efficiently.


Enter your NAICS Code in Business Source Complete and other databases: