BUSG 524 Marketing Management: BCG Matrix

Statista provides easy access to key data and rich info graphics in a variety of business and social areas with a highly user-friendly interface.

Try adding your company or product to the phrase "Market Share"

BCG growth-share matrix
Ovidijus Jurevicius
Strategic Management Insight
 

Relative Market Share:  Indexes a firm's or a brand's market share against that of its leading competitor.

Where to look:

• Statista​
• Marketline Company reports
• Business Source Complete

No luck?  Try locating short news articles by searching your product/brand AND market share in::

• All EBSCO Databases 
• Google

Market Growth Rate: How quickly the industry as a whole is growing.

Where to Look:

• Statista Consumer Market Outlook 
• Marketline Industry Profiles
• Industry Profiles in Business Source Complete

Identifying the North American Industrial Classification System code can help you search more efficiently.

• NAICS Lookup Tool

Enter your NAICS Code in Business Source Complete and other databases: