Skip to main content

BUSG 524 - Marketing Management: Simmons OneView

Simmons OneView

Simmons OneView provides access to results data from a massive survey of adult consumers in the United States.  It is especially useful for market segmentation, with granular data on:

  • consumer demographics and lifestyle characteristics
  • consumer psychographics characteristics (behaviors, attitudes, etc.) 
  • buying and media habits

Access is limited to five simultaneous users.

Two options are available:

  1. Crosstab: tables of data; best for complex queries
  2. Quick Reports: dynamically-generated charts along with data

Video: Run a Crosstab Search

Cross Tab Analysis

Quick Reports