MKTG 260 -- Principles of Marketing   Tags: business, marketing, mktg260  

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Find books, e-books and videos:

This guide will help you with specific requirements of your assignments:

1. Ethical Marketing Paper

• Article from Wall Street Journal or New York Times
• Two additional references

2. Fair Trade Paper

• What is Fair Trade(FT)?
• History of FT
• Two companies committed to FT

3. Marketing Plan

• Industry/Company Review
• Product/Service Review
• Target Market & Buyer Behavior
• Competitive Review and Positioning