Guide to locating books, journal articles and other information for your papers and team project.
Last Updated: Feb 27, 2013
Extensive information resources and dedicated professionals are available through your GFU Libraries
Find books, e-books and videos:
This guide will help you with specific requirements of your assignments:
1. Ethical Marketing Paper
2. Fair Trade Paper
- What is Fair Trade(FT)?
- History of FT
- Two companies committed to FT
3. Marketing Plan
- Industry/Company Review
- Product/Service Review
- Target Market & Buyer Behavior
- Competitive Review and Positioning