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BUSD 703 Foundations of Marketing: Omnichannel Promotion and Distribution

Business Source Complete

The following may help with searching Business Source Complete:

Subject Terms:
  • ​Brand Awareness
  • Brand Choice
  • Brand Loyalty
  • Consumers
  • Consumer Attitudes
  • Consumer Behavior  
  • Consumer Confidence   
  • Consumer Preferences
  • Customer Lifetime Value
  • Customer Loyalty
  • Customer Relations
  • Customer Retention
  • Customer Satisfaction
  • Customer Winback
  • Product Advertising
  • Purchasing
  • Technology
Keywords:
  • customer journey
  • purchase funnel
Searches:

 

3.1. Managing Promotion across Channels

3.2. Managing Distribution and Demand across Channels

3.2) Example searches:

3.3. Channel Structure

3.3) Example searches: