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BUSD 703 Foundations of Marketing: Omnichannel Promotion and Distribution

Business Source Complete

The following may help with searching Business Source Complete:

Subject Terms:

Brand Awareness
Brand Choice
Brand Loyalty
Consumers
Consumer Attitudes
Consumer Behavior
Consumer Confidence
Consumer Preferences
Customer Lifetime Value
Customer Loyalty
Customer Relations
Customer Retention
Customer Satisfaction
Customer Winback
Product Advertising
Purchasing
Technology

Keywords:

customer journey
purchase funnel

Searches:

3.1. Managing Promotion across Channels

3.1) Example search:

(omnichannel OR multi* channel) AND retail AND (customer OR consumer)

3.2. Managing Distribution and Demand across Channels

3.2) Example searches:

3.3. Channel Structure

3.3) Example searches: