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BUSD 703 - Foundations of Marketing: Capturing Info to Fuel Growth

Business Source Complete

The following may help with searching Business Source Complete:

Subject Terms:
  • ​Brand Awareness
  • Brand Choice
  • Brand Loyalty
  • Consumers
  • Consumer Attitudes
  • Consumer Behavior  
  • Consumer Confidence   
  • Consumer Preferences
  • Customer Lifetime Value
  • Customer Loyalty
  • Customer Relations
  • Customer Retention
  • Customer Satisfaction
  • Customer Winback
  • Product Advertising
  • Purchasing
  • Technology
Keywords:
  • customer journey
  • purchase funnel
Searches:

 

4.1. Painting a 360-degree/Holistic View of the Customer

4.1) Example searches:

4.2. What KPIs / Metrics Should Be Measured and How?

4.2) Example searches:

4.3. Assessing Causality

4.3) Example searches:

4.4. Approaches to Ingesting and Analyzing Data to Drive Marketing Insights

4.4) Example searches: