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BUSD 703 Foundations of Marketing: Capturing Info to Fuel Growth

Business Source Complete

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Subject Terms:
  • ​Brand Awareness
  • Brand Choice
  • Brand Loyalty
  • Consumers
  • Consumer Attitudes
  • Consumer Behavior  
  • Consumer Confidence   
  • Consumer Preferences
  • Customer Lifetime Value
  • Customer Loyalty
  • Customer Relations
  • Customer Retention
  • Customer Satisfaction
  • Customer Winback
  • Product Advertising
  • Purchasing
  • Technology
  • customer journey
  • purchase funnel


4.1. Painting a 360-degree/Holistic View of the Customer

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4.2. What KPIs / Metrics Should Be Measured and How?

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4.3. Assessing Causality

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4.4. Approaches to Ingesting and Analyzing Data to Drive Marketing Insights

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