Business Source Complete
The following may help with searching Business Source Complete:
Subject Terms:
- ​Brand Awareness
- Brand Choice
- Brand Loyalty
- Consumers
- Consumer Attitudes
- Consumer Behavior
- Consumer Confidence
- Consumer Preferences
- Customer Lifetime Value
- Customer Loyalty
- Customer Relations
- Customer Retention
- Customer Satisfaction
- Customer Winback
- Product Advertising
- Purchasing
- Technology
Keywords:
- customer journey
- purchase funnel
Searches:
4.1. Painting a 360-degree/Holistic View of the Customer
4.1) Example searches:
4.2. What KPIs / Metrics Should Be Measured and How?
4.2) Example searches:
4.3. Assessing Causality
4.3) Example searches:
4.4. Approaches to Ingesting and Analyzing Data to Drive Marketing Insights
4.4) Example searches: