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MKTG 300 - Consumer Behavior: Understanding Data and Visualizations

Data Literacy

Data has been one of the greatest drivers of innovation in both business and society in recent decades. Using data, organizations can make more data-driven decisions and inform business strategies with numbers instead of intuition. This often leads to increased performance, especially when compared to less data-driven firms.
Access to data, however, isn’t all it takes to set a business on the path to success. It also takes employees who understand and know how to leverage data. This has caused increased demand in the job market for business professionals with data literacy.
Data literacy is a term used to describe an individual’s ability to read, understand, and utilize data in different ways. It doesn’t require an individual to be an expert—as a data scientist or analyst might be considered—but rather, to show an understanding of basic concept

From "Data Literacy: An Introduction for Business", part of the Harvard Business School Online's Business Insights Blog.

What is Data Literacy?

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