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MKTG 340 - Global Marketing: India

Library resources relevant to the course assignments.


Journal Articles



  • India Business Forecast Report (Business Monitor Int'l)
    Macroeconomic, political and financial analysis for companies doing business in India.

  • India Commercial Banking Report (Business Monitor Int'l)
    Data covering production, sales, imports and exports and includes forecasts, company rankings and an analysis of the latest industry developments, trends and regulatory changes.

Doing Business

  • Doing Business in India - the second fastest growing market in Asia (U.S. Department of State)
    Includes Country Commercial Guide -- economic trends and outlook; political environment; trade regulations, and economic and trade statistics; leading Indian industry sectors for U.S. export and investment; trade and project financing for U.S. exporters.

DataMonitor Report

India Country Profile

Analyzes the political, economic, social, technological, legal and environmental landscapes. Each of the PESTLE factors is explored on four parameters:

  1. current strengths
  2. current challenges
  3. future prospects
  4. future risks