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BUSD 703 Foundations of Marketing: MSI Research Priorities

MSI Research Priorities:

  • Delivering Customer Value
  • The Evolving Landscape of Martech and Advertising
  • Tools for Capturing Information to Fuel Growth
  • The Rise of Omnichannel Promotion and Distribution
  • Organizing for Marketing Agility
  • Innovation, NPD and Commercialization
  • Promoting Inclusion and Diversity in Marketing and Society