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BUSD 703 - Foundations of Marketing: Organizing for Marketing Agility

Business Source Complete

The following may help with searching Business Source Complete:

Subject Terms:
  • ​Brand Awareness
  • Brand Choice
  • Brand Loyalty
  • Consumers
  • Consumer Attitudes
  • Consumer Behavior  
  • Consumer Confidence   
  • Consumer Preferences
  • Customer Lifetime Value
  • Customer Loyalty
  • Customer Relations
  • Customer Retention
  • Customer Satisfaction
  • Customer Winback
  • Product Advertising
  • Purchasing
  • Technology
Keywords:
  • customer journey
  • purchase funnel
Searches:

 

1.1 Customer Journey Along the Purchase Funnel

5.1) Example searches:

1.2 The Customer-Technology Interface

5.2) Example searches:

1.3 Macro Trends Influencing Customer Decision Making

5.3) Example searches: