Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

BUSD 703 Foundations of Marketing: Organizing for Marketing Agility

Business Source Complete

The following may help with searching Business Source Complete:

Subject Terms:
  • ​Brand Awareness
  • Brand Choice
  • Brand Loyalty
  • Consumers
  • Consumer Attitudes
  • Consumer Behavior  
  • Consumer Confidence   
  • Consumer Preferences
  • Customer Lifetime Value
  • Customer Loyalty
  • Customer Relations
  • Customer Retention
  • Customer Satisfaction
  • Customer Winback
  • Product Advertising
  • Purchasing
  • Technology
Keywords:
  • customer journey
  • purchase funnel
Searches:

 

1.1 Customer Journey Along the Purchase Funnel

5.1) Example searches:

1.2 The Customer-Technology Interface

5.2) Example searches:

1.3 Macro Trends Influencing Customer Decision Making

5.3) Example searches: