Selling Sin: The Marketing of Socially Unacceptable Products by D. K. DavidsonCall Number: HF5415.122 .D38 2003
Publication Date: 2003
Marketing such controversial products as cigarettes, alcoholic beverages, gambling casinos, firearms, and pornography entails a host of issues not faced by marketers working in industries that do not stir political or social opposition. Discusses the reasons for antagonism within each industry, suggests ways for marketers to counter such criticism or to work around it given the restraints imposed, and explains how specific marketing practices can actually lead to increased hostility in the marketplace.