MKTG 260 - Principles of Marketing: Fair Trade

Describes both the strategies that consumers use to confront the moral contradictions involved in trying to shop ethically and the ways shopkeepers and suppliers reconcile their need to do good with the ever-present need to turn a profit

Travels to tea estates in Sri Lanka, Kenya, India, and Bangladesh -- some traditional, some fair trade -- to expose unsafe work environments and labor exploitation. Finds little meaningful difference between fair trade and non-fair trade operations.