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MKTG 260 Principles of Marketing: Competitive Analysis

Industry Codes

Locate NAICS Codes
North American Industry Classification System -- used by the government to organize industries
Locate SIC codes
Standard Industrial Classification -- older system used by the government to organize industries

Analyzing the Competition

Marketline
Locate the relevant Industry Profile. You'll find excellent competitive analysis in the "5 Forces" section.

Business Source Complete This link opens in a new window
Try searching using the subject term "market share".
Statista This link opens in a new window
Research tool providing access to quantitative data, statistics and related information. Tons of great graphs, charts and infographics. Popular database.