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MKTG 260 - Principles of Marketing: Competitive Analysis

Industry Codes

Locate NAICS Codes
North American Industry Classification System -- used by the government to organize industries
Locate SIC codes
Standard Industrial Classification -- older system used by the government to organize industries

Analyzing the Competition

Marketline
Locate the relevant Industry Profile. You'll find excellent competitive analysis in the "5 Forces" section.
Reference USA
Find businesses in the US and Canada based on sales volume, employee size, type of business and location. Locate competitors and other businesses closest to your proposed location.

Business Source Complete
Try searching using the subject term "market share".

Last Updated: Apr 12, 2021 4:32 PM
URL: https://libguides.georgefox.edu/mktg260
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Subjects: Business

Tags: marketing, mktg260, undergrad