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Marketing Research: Evaluating Sources

Video - Credible Sources (4 min. 8 sec.)

Script is a derivative of "Evaluating Sources for Credibility" by Lisa Becksford, NCSU Library, used under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0

No Perfect Source

Types of Sources

Kate's Slides from the Library Presentation


Additional Resources


Librarian's Guide