Articles & More
- Business Source Complete This link opens in a new windowCovers thousands of journals in all business disciplines, plus industry reports, company profiles, country reports, case studies, market research reports, SWOT analyses, and more. Popular database.
- Nexis Uni This link opens in a new windowComprehensive news, business, and legal information, entirely full-text.
- ProQuest One Business This link opens in a new windowProvides access to a mixture of practical and theoretical business content including company, industry, and country reports, scholarly journals and ebooks, videos, dissertations, newspapers, and more. Includes the ABI/Inform collection.
Key Journals
Search these peer-reviewed journals individually below or all at once:
 |
Journal of Consumer Research |
| Journal of Consumer Psychology | |
 |
Journal of Marketing Research |
Topics
Suggested topics in the field of Consumer Behavior. These link to search results in Business Source Complete:
- COVID-19 pandemic
- Advertising Avoidance
- Advertising Effectiveness
- Bounded Rationality
- Boycotts
- Brand Mobility
- Brand Scandal Spillover
- Buyer's Remorse
- Consumer Complaints
- Consumer Confidence
- Consumer Confusion
- Consumer Education
- Consumer Expertise
- Consumer Perception
- Consumer Socialization
- Consumer Sovereignty
- Consumers -- Attitudes
- Consumers' Preferences
- Customer Loyalty
- Customer Satisfaction
- Discrete Choice Models
- Impulse Buying
- Market Surveys
- Predictive Buying
- Problem Customers
- Public Opinion Polls
- Reference Pricing (Marketing Theory)
- Showrooming (Retail Trade)
- Willingness To Pay
- Window Shopping
Charts & Infographics
Access to quantitative data, statistics and related information. User-friendly, easy to export in different formats.