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MKTG 300 - Consumer Behavior: Competitive Analysis

Industry Codes

  • Locate NAICS Codes  
    North American Industry Classification System -- used by the government to organize industries

  • Locate SIC codes
    Standard Industrial Classification -- older system used by the government to organize industries

Analyzing the Competition

Locate the relevant Industry Profile. You'll find excellent competitive analysis in the "5 Forces" section.

Find businesses in the US and Canada based on sales volume, employee size, type of business and location. Locate competitors and other businesses closest to your proposed location

Business Source Complete
Search using the subject term "market share"

Reference USA Businesses Search