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MKTG 300 Consumer Behavior: Consumer Demographics

Statista: Global Consumer Survey

U.S. Census Bureau

American Fact Finder
The U.S. Census' source for population, housing, economic, and geographic information


Census Bureau: Topics

Data and analysis organized into dozens of categories including:

  • Age and Sex
  • Children
  • Computer and Internet Use
  • Educational Attainment
  • Income
  • Population Projections
  • Same Sex Couples
  • Well-Being

Oregon Demographics

Oregon Communities Reporter

  • U.S. Census data in a user-friendly interface.  Created by Oregon State University.
  • Access local data on population, age, income, education etc.

The Communities Reporter Tool (CRT) grants public access to community data in a flexible online space and in an easy to understand way. From the CRT you can access over 600 demographic, social, economic, and environmental indicators about all of the towns, villages, cities, and counties in Oregon and Siskiyou County, California. The CRT links all of these communities to data gathered at the place, census tract, and county levels by over 30 agencies and institutions.

The Communities Reporter Tool is a collaboration of Oregon State University, the Ford Family Foundation (which serves rural Oregon and Siskiyou County, CA), and the Oregon Community Foundation. Partners include the Oregon Department of Administrative Services.

Additional Statistics and Reports

Consumer Expenditure Survey
From the U.S. Bureau of Labor Statistics.  Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

Household Spending : Who Spends How Much on What. (2010). New Strategist Publications, Inc.
Ebsco e-book.