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MKTG 300 Consumer Behavior: Consumer Demographics

U.S. Census Bureau

American Fact Finder
The U.S. Census' source for population, housing, economic, and geographic information


Census Bureau: Topics

Data and analysis organized into dozens of categories including:

  • Age and Sex
  • Children
  • Computer and Internet Use
  • Educational Attainment
  • Income
  • Population Projections
  • Same Sex Couples
  • Well-Being

Oregon Demographics

Oregon Communities Reporter

  • U.S. Census data in a user-friendly interface.  Created by Oregon State University.
  • Access local data on population, age, income, education etc.

Consumer Spending

Consumer Expenditure Survey

From the U.S. Bureau of Labor Statistics.  Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
Household Spending : Who Spends How Much on What. (2010). New Strategist Publications, Inc.
Ebsco e-book.