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BUSG 524 - Marketing Management: Target Marketing & Positioning

U.S. Census Bureau

American Fact Finder
The U.S. Census' source for population, housing, economic, and geographic information

 

Census Bureau: Topics

Data and analysis organized into dozens of categories including:

  • Age and Sex
  • Children
  • Computer and Internet Use
  • Educational Attainment
  • Income
  • Population Projections
  • Same Sex Couples
  • Well-Being

Consumer Psychographics & Behavior

MyBestSegments
 
Simmons OneView
U.S. adult consumer data on product and brand usage, spending behavior, media habits, etc. Create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.  Limited to 5 simulataneous users.  Requires Adobe Flash.​
 

Statista
Research tool providing access to quantitative data, statistics and related information.  Tons of great graphs, charts and infographics.

Consumer Spending

Consumer Expenditure Survey

From the U.S. Bureau of Labor Statistics.  Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
 

 
Household Spending : Who Spends How Much on What.
2010. New Strategist Publications, Inc.
Ebsco e-book.

Reference USA

Reference USA:  Consumers / Lifestyles Search
Run custom queries on consumers according to geographic location, household income, lifestyle traits, etc.

Oregon Demographics


Oregon Communities Reporter

  • U.S. Census data in a user-friendly interface.  Created by Oregon State University.
  • Access local data on population, age, income, education etc.

Consumer Characteristics

Who's Buying?  Series

Series of 19 ebooks offering consumer spending data and narrative in dozens of sectors.

  • Executive Summary of Household Spending
  • Age
  • Alcoholic and Nonalcoholic Beverages
  • Apparel Entertainment
  • Groceries
  • Health Care
  • Household Furnishings,
  • Services, and Supplies Information and Consumer Electronics
  • Pets
  • Race and Hispanic Origin
  • Restaurants and Carry-Outs
  • Transportation
  • Travel

Charts & Infographics

Statista

Access to quantitative data, statistics and related information.  User-friendly, easy to export in different formats.

Customer Lifestyle


Prizm:  MyBestSegments Zip Code Lookup

Identify dominant neighborhood types for every zipcode in the U.S.

For the marketing professional, answer questions such as:

  • Who are the potential customers?
  • What are they like?
  • Where can I find them?
  • How can I reach them?


Segment Categories:

  • PRIZM - Lifestyles, shopping behaviors and media preferences

  • PRIZM Premier - Consumption patterns and preferences

  • P$YCLE - Financial behavior and wealth

  • ConneXions - Technology usage and behaviors

 

 

 

Subjects: Business