BUSG 524 Marketing Management: Brands Channel & Promotions

Case studies highlighting interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history.

Profiles important marketing campaigns of the 20th century.
Available both as an ebook and print book.

Strategic marketing "war stories" on some of the top global and emerging brands that appeared from 2010 to 2013.