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MKTG 480 - Marketing Management & Strategy: Target Marketing & Positioning

Sources

Consumer Spending

Consumer Expenditure Survey

From the U.S. Bureau of Labor Statistics.  Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
 

 
Household Spending : Who Spends How Much on What.
2010. New Strategist Publications, Inc.
Ebsco e-book.

Reference USA

Reference USA:  Consumers / Lifestyles Search
Run custom queries on consumers according to geographic location, household income, lifestyle traits, etc.

Charts & Infographics

Statista

Access to quantitative data, statistics and related information.  User-friendly, easy to export in different formats.

Consumer Characteristics

Who's Buying?  Series

Series of 19 ebooks offering consumer spending data and narrative in dozens of sectors.

  • Executive Summary of Household Spending
  • Age
  • Alcoholic and Nonalcoholic Beverages
  • Apparel Entertainment
  • Groceries
  • Health Care
  • Household Furnishings,
  • Services, and Supplies Information and Consumer Electronics
  • Pets
  • Race and Hispanic Origin
  • Restaurants and Carry-Outs
  • Transportation
  • Travel