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Consumer behavior 2017-2018 by Richard K. MillerDozens of surveys analyzing consumer spending characteristics, behavioral responses, and preferences. Easy-to-read summaries of current research and other information useful for retailers, marketers, advertisers, and business consultants are presented.
Understanding Consumer Behavior and Consumption Experience by Rajagopal & CastañoSuccess in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company's accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer activities and the crucial role they play in developing successful marketing strategies. Focusing on concepts such as consumer perceptions, consumption culture, and the influence of information technology, this book is a pivotal reference source for business managers, marketing executives, and graduate students interested in the relationship between consumer culture and businesses.
Call Number: HF5415.32 .R353 2015
Publication Date: 2015
Consumer Experiences and Emotion Management by A. KapoorEmphasizes the value of emotions and explores mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. Includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.