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BUSG 546 - Market Research: Customer Persona

Resources for the team marketing research project

Peer-Reviewed Articles

 Search Business Source Complete for peer-reviewed articles on

Customer Persona 

Simmons OneView Consumer Segmentation

Use Simmons Quick Reports to view a wide variety of consumer segments.

Example Segments:

Just the Essentials
Primarily purchase necessities; know what they want before they go shopping and are not impulsive shoppers
Status Strivers
Shopping is fun and recreational; like to browse as much as buy; willing to travel to stores and spend the money and time necessary to keep up with trends

 

Books