Target Marketing & Positioning - BUSG 546 - Market Research

Sources

American FactFinder
Information about people, including basic counts, education, income, employment and race.
ReferenceUSA
Find businesses in the U.S. and Canada based on sales volume, employee size, type of business, and location. Also good for identifying types of consumers.

MyBestSegments
From Nielsen, use the Zip Code Look-Up tool to find demographics for zip codes. [Login info]

Simmons OneView
U.S. adult consumer data on product and brand usage, spending behavior, media habits, etc. Create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior. Limited to 5 simulataneous users. Requires Adobe Flash.

Statista
Research tool providing access to quantitative data, statistics and related information. Tons of great graphs, charts and infographics.

Consumer Spending

From the U.S. Bureau of Labor Statistics. Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.

Household Spending : Who Spends How Much on What.
2010. New Strategist Publications, Inc.

Ebsco e-book.

Reference USA

Reference USA: Consumers / Lifestyles Search
Run custom queries on consumers according to geographic location, household income, lifestyle traits, etc.