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BUSG 546 - Market Research: Target Marketing & Positioning

Resources for the team marketing research project

Sources

Consumer Spending

Consumer Expenditure Survey

From the U.S. Bureau of Labor Statistics.  Information on the buying habits of American consumers, including data on their expenditures, income, and consumer unit (families and single consumers) characteristics.
 

 
Household Spending : Who Spends How Much on What.
2010. New Strategist Publications, Inc.
Ebsco e-book.

Reference USA

Reference USA:  Consumers / Lifestyles Search
Run custom queries on consumers according to geographic location, household income, lifestyle traits, etc.

Best Customers

Charts & Infographics

Statista

Access to quantitative data, statistics and related information.  User-friendly, easy to export in different formats.