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ENPR 300 Entrepreneurship I: New Venture Feasibility: Customer Persona

MyBestSegments

MyBestSegments

Widely used in the marketing industry.  Divides all U.S. adult consumers into groups based on lifestyle, financials, tech usage, etc.

Statista: Consumers

Statista: Consumers

Survey data on usage, behavior and attitudes, opinions and preferences.

Peer-Reviewed Articles

 Search Business Source Complete for peer-reviewed articles on

Customer Persona 

 

Subject Terms:

  • Consumer Attitudes        
  • Consumer Behavior
  • Consumer Research
  • Consumer Profiling

Simmons Insights

Simmons Insights

Mine results of a huge national survey of U.S. consumers.  Determine characteristics of your target consumer groups.

Books