MyBestSegments
Widely used in the marketing industry. Divides all U.S. adult consumers into groups based on lifestyle, financials, tech usage, etc.
Statista: Consumers
Survey data on usage, behavior and attitudes, opinions and preferences.
Peer-Reviewed Articles
Search Business Source Complete for peer-reviewed articles on
Subject Terms:
- Consumer Attitudes
- Consumer Behavior
- Consumer Research
- Consumer Profiling
Simmons Insights
Mine results of a huge national survey of U.S. consumers. Determine characteristics of your target consumer groups.
Books
-
Buyer Personas: How to Gain Insight into your Customer's Expectations, Align your Marketing Strategies, and Win More Business by Actionable guide to learning what your buyer wants and how they make decisions. Provides comprehensive coverage of how to conduct buyer studies, plus practical advice on adopting the buyer persona approach to measurably improve marketing outcomes.Call Number: EbookPublication Date: 2015
