It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.
Use Simmons Insights (limited to 5 simultaneous users) to find consumer buying habits and lifestyles, including market share.
Identify your target market and their demographic characteristics, such as age, gender, income, education level, home ownership, and more. Answers the central question: "Who are more likely to buy (a product), prefer (a brand), or participate in an activity (e.g., hiking)?"
Relative Market Share: Indexes a firm's or a brand's market share against that of its leading competitor.