Using MyBestSegments
MyBestSegments is a consumer segmentation database widely used in the marketing industry. It divides every household in the U.S. by distinct lifestyle types, called "segments," providing a comprehensive picture of who lives where and what they are like.
There are three lifestyle categories:
- PRIZM Premier – 68 segments organized under factors such as income, age, education, and employment (e.g., Upper Crust)
- P$YCLE – focuses on financial and investment behaviors (e.g., Bargain Lovers)
- ConneXions – emphasis on technology behavior and usage (e.g., Cyber Sophisticates)
Zip Code or Segments
Zip Code Look-Up: Identify the major consumer segments in a specific place.
Segment Details: Filter segments to identify your target consumer groups
Core Data Spreadsheet
Example Segment: Young Digerati
Segment Details
