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MKTG 480 - Marketing Management & Strategy: Simmons OneView

Simmons OneView

Simmons Insights provides access to results data from a massive survey of adult consumers in the United States.  It is especially useful for market segmentation, with granular data on:

  • consumer demographics and lifestyle characteristics
  • consumer psychographics characteristics (behaviors, attitudes, etc.) 
  • buying and media habits

Access is limited to five simultaneous users.

Two options are available:

  1. Crosstab: tables of data; best for complex queries
  2. Quick Reports: dynamically-generated charts along with data

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Simmons Insights User Guide

Quick Reports