Simmons OneView
Simmons Insights provides access to results data from a massive survey of adult consumers in the United States. It is especially useful for market segmentation, with granular data on:
- consumer demographics and lifestyle characteristics
- consumer psychographics characteristics (behaviors, attitudes, etc.)
- buying and media habits
Access is limited to five simultaneous users.
Two options are available:
- Crosstab: tables of data; best for complex queries
- Quick Reports: dynamically-generated charts along with data
