MBA Program Guide: Getting Started - Reference

Comprehensive overview of the field, covering both the theoretical and more empirically/ practitioner oriented side of the discipline.

This wide-ranging and authoritative dictionary contains over 7,100 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation.

Covers corporate social responsibility, sustainability, business ethics and corporate governance. By its definitions the dictionary helps users to understand the meanings of commonly used terms in CSR, and the roles and functions of CSR-related international organizations.

Intended to bring the novice up to speed on the advertising/marketing world and the ideas that underlie it. Describes the various players and strategies of the industry and summarizes the key ideas of the most important cultural theorists introduced in advertising and marketing courses. Helps explain the cultural, economic, and psychological role that advertising concepts play in society.

Designed to provide entrepreneurs with how-to information that they can apply to their own business. The Small Business Encyclopedia contains detailed articles and overviews of all the key information needs of small business users, including financing; financial planning; business plan creation; market analysis; sales strategy; tax planning and more.

Gain knowledge on the role played by business with regard to the environment in which it exists. Key features include: - a broad coverage of corporate social responsibility; -the obligation of businesses to various stakeholder groups; - the contribution of business to society and culture; - the relationship of business to the quality of the environment, including the issue of environmental sustainability.

2-vol. complete reference covering five general areas: finance and banking; accounting; marketing; management; and information systems.