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YouTube Captioning: YouTube Analytics

Add captions to YouTube videos so they are accessible to more users.

YouTube Analytics

The Google guide, YouTube Analytic Basics, shares details on how to read data that describes viewership of your videos.


Analytics Glossary
Average percentage viewed Average percentage of a video your audience watches per view.
Average view duration Estimated average minutes watched per view for the selected video and date range.
Average views per viewer The average number of times a viewer watched this particular video in this time period.
Subscribers The number of viewers who have subscribed to your channel.
Unique viewers Estimated number of people that watched your content within the selected date range.
Views The number of legitimate views for your channels or videos.
Watch time
The amount of time that a viewer has watched a video. This gives you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon).
(under reach)
Video thumbnail displaying in Next Up, Playlists, etc.
Impressions click-through rate How often viewers watched a video after seeing a thumbnail.