The Google guide, YouTube Analytic Basics, shares details on how to read data that describes viewership of your videos.
Analytics Glossary
TERM |
DEFINITION |
Average percentage viewed |
Average percentage of a video your audience watches per view. |
Average view duration |
Estimated average minutes watched per view for the selected video and date range. |
Average views per viewer |
The average number of times a viewer watched this particular video in this time period. |
Subscribers |
The number of viewers who have subscribed to your channel. |
Unique viewers |
Estimated number of people that watched your content within the selected date range. |
Views |
The number of legitimate views for your channels or videos. |
Watch time
(minutes) |
The amount of time that a viewer has watched a video. This gives you a sense of what content viewers actually watch (as opposed to videos that they click on and then abandon). |
Impressions
(under reach) |
Video thumbnail displaying in Next Up, Playlists, etc. |
Impressions click-through rate |
How often viewers watched a video after seeing a thumbnail. |